Brand Guidelines
Baker Creek by Basecamp is an intimate mountain resort offering luxury amenities, 19 private cabins, and 16 cozy suites, just a short distance from the famous Lake Louise, in the heart of Banff National Park. Nestled on a secluded lot along the Bow Valley Parkway, Baker Creek provides guests with a serene escape. Each cabin and suite features a jacuzzi and mini kitchenette, ensuring a comfortable and convenient stay. Additionally, our dog-friendly accommodations make it the perfect destination for pet owners looking to enjoy the stunningCanadian Rockies.
Amenities:
The copy invites guests to embrace nature while staying in a cozy and welcoming environment. The language used conveys comfort, emphasizing natural beauty and the simplicity of outdoor life.
There’s a strong focus on escaping the everyday and discovering the wilderness, appealing to those seeking both adventure and tranquility. The tone blends excitement about the outdoors with a serene retreat experience.
There’s an undertone of making special moments memorable at Baker Creek, especially through the lens of quiet celebrations like Canada Day or fleeting seasonal moments.
The descriptions often play into a sense of nostalgia and coziness, urging guests to imagine themselves in serene, rustic environments where they can unwind.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Baker Creek By Basecamp is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Baker Creek By Basecamp is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
There are three versions of the logo for Baker Creek by Basecamp.
The three main logo types are:
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
