01.

Overview

Address: 610 8 St, Canmore, AB

# of Hotel Suites: 28

Description: Located near local cafés, breweries, and trail networks, the boutique hotel blends contemporary style with comfortable, thoughtfully finished accommodations. Guest rooms feature mountain views and modern comforts.

Property Website: https://basecampresorts.com/lamphouse/ 

Social Handles: 

Suite types:

  • King Room Dog Friendly
  • King Room with Mountain View
  • Queen Suite
  • Double Queen Bedroom with View
  • Double Queen Bedroom
  • Lamphouse Apartment

Amenities:

  • Riverside Hot Tub – 1
  • Front Desk

03.

Logos

03.1

Logos

There are three versions of the logo for Lamphouse by Basecamp, Canmore.

The three main logo types are

The Stacked Logo:

This logo can be used in situations where a centered layout is used.

There should always be ample space around the logo.

The Horizontal Logo:

This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.

There should always be ample space around the logo.

The Brand Icon:

This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document. 

There should always be ample space around the logo.

03.2

Typography

The Primary Basecamp brand font is Gotham.
Variations on this font (eg. Gotham Light, Italics, etc) may be used, if used appropriately and within the below hierarchy.

Header Font (Gotham Pro)

Body Copy font (Gotham Book) Posuere aliquam. Integer vestibulum mi leo, ac accumsan metus bibendum vitae. Proin quis neque volutpat, ultricies augue et, fringilla lectus. Nulla facilisi

03.

Photos

A gallery of our favourite property images. Do not stretch, distort or alter these images in any way

04.

Brand Colors

Each property type has it’s own dedicated (minimal) color palette.

The primary brand color for Lamphouse by Basecamp is:

RGB: R024 G064 B069

CMYK: C100% M 57% Y59% K48%

HEX: #184045

The secondary brand color for Lamphouse by Basecamp is:

RGB: R252 G232 B35

CMYK: C1% M3% Y100% K0%

HEX: #fce823

05.

Tone of Voice

Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.

Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.

Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.

Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing

06.

Story Angles

1. A Day in Canmore, Without Ever Getting in Your Car

Angle: A narrative, day-in-the-life experience that showcases the stay through movement.

Pitch: It starts with coffee in your own kitchen, windows open to mountain air. Within minutes, you’re walking to a local café, grabbing pastries, and heading straight for the trails. No driving, no planning, just stepping into the day. Afternoons blur into brewery stops and slow strolls down Main Street, before heading back to your suite to reset, maybe a quick load of laundry, maybe a nap, maybe nothing at all. By evening, you’re back out for dinner, then up to the rooftop hot tub as the sun drops behind the peaks. At Lamphouse Hotel, the experience isn’t just where you stay, it’s how seamlessly the entire day unfolds around you.

2. Where Canmore Comes Alive

Angle: Energy, atmosphere, and being in the middle of it all.
Pitch: This is where the Canmore experience actually happens. Step outside and you’re instantly in it, morning coffee runs, brewery hopping in the afternoon, and evenings that stretch from dinner to late-night walks through town. Lamphouse Hotel puts you right in the flow, with a stay that feels connected, social, and full of energy. It’s not just about proximity, it’s about being part of the rhythm of Canmore from the moment you arrive.

3. Hot Tub Retreat in the Heart of Canmore

Angle: Relaxation meets a central location.

Pitch: Lamphouse Hotel pairs contemporary guest rooms with a hot tub overlooking mountain views. Located just steps from Canmore’s Main Street, the property offers a relaxing place to recharge while staying close to the town’s shops, restaurants, and trails.

We love to hear from you!