Our Company
Basecamp Properties
Everwild Properties
Food & Beverage Brands
Canmore, AB
Banff & Lake Louise, AB
Kananaskis, AB
Revelstoke, BC
Brand Guidelines
Address: 316 Marten St, Banff, AB
# of Hotel Suites: 21
Description: Located steps from Banff Avenue, the hotel offers convenient access to Banff’s shops, dining, and surrounding mountain attractions.
Property Website: https://basecampresorts.com/banffsuites/
Social Handles:
Suite types:
Amenities:
There are three versions of the logo for Basecamp Suites, Banff.
The three main logo types are:
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Basecamp Suites is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Basecamp Suites is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.
Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.
Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.
Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing
1. Right in the Middle of It All
Angle: Location, being fully immersed in Banff.
Pitch: This is Banff at full volume. Step outside and you’re instantly in it, crowded patios, mountain views down Banff Avenue, last-minute dinner plans that turn into late nights. No shuttles, no planning, no missed moments. It’s the kind of stay where everything is happening around you, and you’re part of it from the second you arrive.
2. Banff, Start to Finish
Angle: The rhythm of the trip, full-day experience flow.
Pitch: Early coffee runs, full days in the mountains, spontaneous shopping stops, dinners that turn into drinks, then back up to the rooftop hot tubs as the town winds down below. This is a stay that keeps pace with Banff from morning to night, without ever breaking the flow. No commuting, no resets, just one continuous experience from start to finish.
3. Rooftop Soaks After the Slopes
Angle: Elevated amenities enhance the Banff experience.
Pitch: After a day of hiking, skiing, or strolling Banff Avenue, guests can unwind in one of two rooftop hot tubs overlooking the surrounding peaks. Connected parkade access and a staffed front desk add convenience to a stay designed for comfort in the heart of the Rockies.
