Our Company
Basecamp Properties
Everwild Properties
Food & Beverage Brands
Canmore, AB
Banff & Lake Louise, AB
Kananaskis, AB
Revelstoke, BC
Brand Guidelines
Address: 301 Wright St, Revelstoke
# of Hotel Suites: 57
Description: Guest rooms at Northwinds Revelstoke offer modern comforts and practical amenities, including locally sourced bath products and comfortable linens. Located minutes from downtown, the hotel provides convenient access to Revelstoke’s outdoor recreation and town amenities.
Property Website: https://basecampresorts.com/northwindsrevelstoke/
Social Handles:
Suite types:
Amenities:
There are three versions of the logo for Northwinds Hotel Revelstoke.
The three main logo types are:
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Northwinds Hotel is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Northwinds Hotel is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.
Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.
Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.
Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing
1. Chasing Snow, Not Sleep
Angle: Ski traveller; high-energy, powder-focused trips.
Pitch: This is for the kind of ski trip where sleep comes second. Early starts, deep turns, and full days chasing some of the best powder in North America. You’re not here to hang out in your room, you’re here to be out there. Northwinds keeps things simple and close so nothing gets in the way of getting back on the mountain.
2. In, Out, Repeat
Angle: Pace of the trip is fast-moving, experience-heavy travel.
Pitch: This is a place for travellers who are barely inside. You’re out early, back late, and already planning the next move. Whether it’s the mountain, the trails, or the town, everything is within quick reach, so the day never slows down. It’s a stay that keeps up, without overcomplicating anything.
3. The Stop That Turns Into a Stay
Angle: Traveller type: road trippers and spontaneous travellers.
Pitch: You pull into Revelstoke thinking it’s just a stop, then everything changes. One night turns into two, plans shift, and suddenly you’re building your trip around staying longer. Northwinds makes that easy, giving travellers a flexible, no-fuss place to land while the mountains convince them to stick around.
