MTN House By Basecamp

Property Type :

Luxury Hotels

Brand Guidelines

01. Brand Overview
& Voice

Brand Overview

MTN House offers a serene escape with 99 rooms, mountain views, and world-class amenities. Guests can enjoy the outdoor hot tub, wood-burning fireplaces, and pet-friendly accommodations. The on-site restaurant, Rhythm & Howl, serves grab-and-go meals and dinner, while summer e-bike rentals offer an adventurous touch. A perfect blend of relaxation and mountain adventure.

Amenities:

Outdoor hot tub
Wood-burning fireplace
Pet-friendly accommodations
Rhythm & Howl (on-site restaurant)
E-bike rentals (summer)
Photo booth in the lobby

Tone of Voice

Elegant & Refined

The tone of MTN House should always convey a sense of approachable luxury and sophistication without coming off too high-end. Whether in social media posts, website copy, or event promotions, the voice should feel polished and refined, yet relaxed, with a focus on premium experiences.

Do: Use language that highlights the premium nature of MTN House.
- Example: “Indulge in mountain luxury.”
Don’t: Use overly casual or informal language.
- Avoid: “Grab a room for the night!”

Inviting & Welcoming

While maintaining relaxed elegance, the tone should remain warm and welcoming. MTN House is an inviting space for both relaxation and celebration, and the language should reflect that open, inclusive atmosphere.

Do: Use personal, engaging language that makes guests feel special.
- Example: “Celebrate life’s most cherished moments with us.”
Don’t: Be too distant or formal in an attempt to sound luxurious.
- Avoid: “For discerning travelers only.”

Celebratory & Special

MTN House is a destination for weddings, special occasions, and personal milestones. The messaging should always feel celebratory, encouraging guests to make unforgettable memories at the property.

Do: Emphasize celebration and unique experiences.
- Example: “Make your mountain wedding a dream come true in the heart of the Canadian Rockies.”
Don’t: Downplay the importance of the occasion or event.
- Avoid: “A simple venue for your next event.”

Adventure Meets Relaxation

MTN House sits at the crossroads of adventure and relaxation, and the tone should reflect this balance. The messaging should convey that guests can experience outdoor excitement while unwinding in modern, luxurious comfort.

Do: Balance the excitement of outdoor activities with the tranquility of laid-back luxury.
- Example: “Conquer the peaks, then relax in plush comfort at MTN House.”
Don’t: Overemphasize one aspect (either adventure or relaxation) at the expense of the other.
- Avoid: “Only for thrill-seekers” or “Just a place to unwind.”

Key Words & Phrases

Here are the key words and phrases that reflect MTN House’s identity and should be used consistently across all platforms:

Luxury & Comfort: elegance, indulgence, refined, plush, sanctuary, serene, unwind, comfort, sophisticated.
Celebration & Milestones: celebrate, unforgettable, special moments, style, dream, pop the champagne, cherish.
Adventure & Nature: escape, explore, nature, peaks, wilderness, mountain views, Rockies.
Action-Oriented: book now, experience, indulge, plan, celebrate, elevate your stay.

02. Color

Each property type has it’s own dedicated (minimal) color palette.

The primary brand color for MTN House is:

RGB: R051 G051 B050

CMYK: C0% M0% Y02% K80%

HEX: #333332

The secondary brand color for MTN House is:

RGB: R198 G151 B045

CMYK: C0% M24% Y77% K22%

HEX: #c6972d

03. Logos
& Typography

03.1 Logos

There are three versions of the logo for MTN House, Canmore.

The three main logo types are

The Stacked Logo:

This logo can be used in situations where a centered layout is used.

There should always be ample space around the logo.

The Horizontal Logo:

This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.

There should always be ample space around the logo.

The Brand Icon:

This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.

There should always be ample space around the logo.

03.2 Typography

The Primary Basecamp brand font is Gotham.
Variations on this font (eg. Gotham Light, Italics, etc) may be used, if used appropriately and within the below hierarchy.

Header Font (Gotham Pro)

Body Copy font (Gotham Book) Posuere aliquam. Integer vestibulum mi leo, ac accumsan metus bibendum vitae. Proin quis neque volutpat, ultricies augue et, fringilla lectus. Nulla facilisi

04. Property Links

04.1 Website Link

04.2 Social Media Links

05. Press
Images

A gallery of our favourite property images. Do not stretch, distort or alter these images in any way

All Summer Winter