Description: Set among mountain peaks and a glacier-fed creek, Baker Creek offers log cabins and alpine-style suites in a natural setting. Accommodations are designed to provide a comfortable base for guests seeking a quieter mountain stay.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
The Primary Basecamp brand font is Gotham.
Variations on this font (eg. Gotham Light, Italics, etc) may be used, if used appropriately and within the below hierarchy.
Header Font (Gotham Pro)
Body Copy font (Gotham Book) Posuere aliquam. Integer vestibulum mi leo, ac accumsan metus bibendum vitae. Proin quis neque volutpat, ultricies augue et, fringilla lectus. Nulla facilisi
03.
Photos
A gallery of our favourite property images. Do not stretch, distort or alter these images in any way
Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.
Use language like: explore, discover, escape, unwind, book now Avoid: formal, stiff, or passive phrasing
06.
Story Angles
1. Where the Mountains Go Quiet
Angle: A different kind of traveller, those seeking stillness, not crowds. Pitch: This is for travellers who want the mountains without the noise. No busy streets, no packed itineraries, just a cabin, a creek, and the kind of quiet you don’t find in town. Days are shaped by nature, not schedules, morning coffee by the water, slow walks through the forest, and evenings by the fire as the temperature drops. Baker Creek isn’t about doing more, it’s about finally slowing down.
2. The Winter Everyone Is Chasing
Angle: Seasonal experience, fully immersive winter escape. Pitch: This is winter the way it’s meant to feel. Skating on an outdoor rink, cross-country skiing through quiet forest trails, snowshoeing straight from your cabin, then warming up in the sauna or by a creekside fire. No crowds, no lift lines, just a fully immersive, back-to-basics mountain experience that feels both nostalgic and completely reset-inducing.
3. Cabin Life, Elevated
Angle: Modern comfort meets classic mountain living. Pitch: Baker Creek takes the idea of a mountain cabin and elevates it. Private log cabins and alpine suites offer space to disconnect, while thoughtful touches, creekside fire pits, a café for easy meals, and curated outdoor experiences, make it effortless to stay immersed. It’s the kind of place where one night turns into two, and the trip starts to feel less like a getaway and more like a reset.