Our Company
Basecamp Properties
Everwild Properties
Food & Beverage Brands
Canmore, AB
Banff & Lake Louise, AB
Kananaskis, AB
Revelstoke, BC
Brand Guidelines
Address: 721 10 St, Canmore, AB
# of Hotel Suites: 11
Description: Located just off Canmore’s main street, the hotel offers modern, apartment-style suites with full kitchens and in-suite laundry. The accommodations are designed to provide additional space and flexibility for families, groups, and extended stays in Canmore.
Property Website: https://basecampresorts.com/canmoresuites/
Social Handles:
Suite types:
Amenities:
There are three versions of the logo for Basecamp Suites, Canmore.
The three main logo types are
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Basecamp Suites is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Basecamp Suites is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.
Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.
Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.
Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing
1. Stay Longer, Live Like a Local
Angle: The rise of longer, more immersive mountain stays.
Pitch: Tucked just off Canmore’s main street, this boutique property is designed for travellers who want more than a quick getaway. With full kitchens, in-suite laundry, and spacious apartment-style layouts, it gives guests the freedom to settle in, whether for a week or longer. Mornings feel like home, days unfold just steps from cafés and trails, and evenings end in the rooftop hot tub overlooking the mountains. It’s not just a place to stay, it’s a way to live in Canmore.
2. Steps from Everything That Matters
Angle: Location, proximity to downtown and lifestyle.
Pitch: Located just off Canmore’s main street, this property puts guests exactly where they want to be, close to cafés, restaurants, and trailheads, but just removed enough to feel relaxed. It’s a stay where everything is within walking distance, making it easy to move seamlessly from morning coffee to mountain adventure to evening unwind without ever needing a car.
3. The Reset After the Day
Angle: Experience, how the stay fits into the rhythm of a mountain trip.
Pitch: After a full day in the mountains, the experience doesn’t end, it shifts. Guests return to their own space to cook, recharge, and unwind before heading up to the rooftop hot tub as the sun drops behind the peaks. It’s that in-between time, the reset, the slow-down, that defines the stay and keeps the experience going well beyond the trail.
