Our Company
Basecamp Properties
Everwild Properties
Food & Beverage Brands
Canmore, AB
Banff & Lake Louise, AB
Kananaskis, AB
Revelstoke, BC
Brand Guidelines
Address: 1602 2 Ave, Canmore, AB
# of Hotel Suites: 64
Description: Located minutes from downtown, the newly renovated hotel offers comfortable accommodations with modern amenities. The property provides a convenient base for guests exploring the Canadian Rockies year-round.
Property Website: https://basecampresorts.com/northwindscanmore/
Social Handles:
Suite types:
Amenities:
There are three versions of the logo for Northwinds Hotel Canmore.
The three main logo types are
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Northwinds Hotel Canmore is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Northwinds Hotel Canmore is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.
Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.
Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.
Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing
1. The Base for Doing It All
Angle: The type of traveller; active, do-more trips.
Pitch: This is for travellers who don’t come to the mountains to sit still. Early starts, full days, and packed itineraries; hiking, biking, skiing, and everything in between. Northwinds Hotel becomes the place that keeps up, offering a reliable, no-fuss base just minutes from downtown so guests can spend less time thinking about where they’re staying and more time getting after it.
2. Your Gateway to the Rockies
Angle: Location, proximity to everything, not just downtown.
Pitch: Positioned right at the edge of Canmore, Northwinds Hotel makes it easy to go further. Whether it’s heading into Banff, exploring nearby trails, or spending the day in town, everything is within quick reach. It’s the kind of location that works for travellers who want options, keeping the entire Rockies open and accessible.
3. Fuel Up, Head Out, Repeat
Angle: The rhythm of a mountain trip.
Pitch: At Northwinds Hotel, the stay is simple, and that’s exactly the point. Wake up and head straight out into the mountains. Come back, reset, and do it all again the next day. It’s built around momentum, giving travellers a place that supports the pace of a full, experience-packed trip.
