Brand Guidelines
Lamphouse By Basecamp is a boutique motel nestled in the heart of downtown Canmore, Alberta, providing a modern twist on the classic motel experience. Offering a perfect blend of contemporary design and convenience, Lamphouse delivers everything guests need for a comfortable and stylish stay. With 26 rooms, this property is ideal for those who want to stay right in the center of the action while enjoying the natural beauty of the Rockies.
Amenities:
Our tone should always feel like a conversation with a friend. Avoid overly formal or stiff language. Instead, focus on creating approachable, warm messaging that invites the reader into the experience.
Adventure is at the heart of what we do at Basecamp Resorts. The tone should inspire excitement, whether it’s about a new activity, a stunning view, or a comfortable stay at our properties.
We provide more than just a place to stay—our resorts are a home away from home. It’s important to balance the excitement of adventure with a sense of calm, comfort and convenience.
Don’t be afraid to have a little fun. A light-hearted, playful tone shows that we are a modern and dynamic brand.
These are core words and phrases that reflect the brand and should be used consistently across platforms:
Do: Use verbs like “explore,” “discover,” “escape,” “dive into,” and “unwind.”
Don’t: Avoid passive language like “We have accommodations available.” Instead, try “Book your mountain retreat today.”
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Lamphouse by Basecamp is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Lamphouse by Basecamp is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
There are three versions of the logo for Lamphouse by Basecamp, Canmore.
The three main logo types are
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
