Brand Guidelines
Sundance by Basecamp (formerly known as Sundance Lodges) offers a distinctive glamping experience in glamping tents, trapper’s tents,tipis, and traditional campsites, set against the breathtaking backdrop of Kananaskis Country and overlooking the Kananaskis River. This property is a perfect wilderness retreat for families, friends, and couples, providing access to endless outdoor adventures amid the stunning Canadian Rockies. On-site amenities include a Trading Post, a volleyball net, a spacious field for activities, and a horseshoe toss. Adirondack chairs invite relaxation along the river, making it an ideal spot to soak in the natural beauty.
Amenities:
The messaging emphasizes outdoor exploration and experiencing the wilderness firsthand. There is a consistent invitation for guests to immerse themselves in nature and enjoy the wild beauty of Kananaskis.
The tone brings in a warm, cozy feel while maintaining a deep connection to the outdoors. It encourages guests to enjoy the simplicity and serenity of nature, especially by the campfire.
There is a celebratory undertone of embracing the seasons and specific moments. Whether it’s highlighting summer fun or the crisp feel of fall, the tone celebrates each season’s uniqueness.
There’s a rustic charm to the descriptions, focusing on authentic experiences like glamping and escaping to the wilderness. The language is down-to-earth but still polished, reflecting the raw beauty of the surrounding environment.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Sundance By Basecamp is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Sundance By Basecamp is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
There are three versions of the logo for Sundance By Basecamp.
The three main logo types are:
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
