Our Company
Basecamp Properties
Everwild Properties
Food & Beverage Brands
Canmore, AB
Banff & Lake Louise, AB
Kananaskis, AB
Revelstoke, BC
Brand Guidelines
Address: 1102 Bow Valley Tr, Canmore, AB
# of Hotel Suites: 32
Description: Located a short walk from downtown Canmore, the hotel offers boutique accommodations suited to families, groups, and outdoor-focused travellers. Guests have access to mountain views, modern amenities, and comfortable, well-appointed suites.
Property Website: https://basecampresorts.com/canmoreresorts/
Social Handles:
Suite types:
Amenities:
There are three versions of the logo for Basecamp Resorts, Canmore.
The three main logo types are:
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Basecamp Resorts is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Basecamp Resorts is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.
Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.
Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.
Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing
1. The New Mountain Traveller
Angle: A profile of the modern guest redefining mountain travel.
Pitch: Basecamp Resorts Canmore attracts a new kind of traveller, one who blends adventure with connection. They’re here for early trail starts, long patio coffees, and evenings spent cooking together after a day outside. They value space over standard hotel rooms, walkability over isolation, and experiences they can share. Whether it’s a group of friends, a multi-family trip, or a solo traveller looking to plug into the energy of the town, this is a stay designed for how people want to travel now.
2. For the Ones Who Don’t Sit Still
Angle: A high-energy take on travellers who pack more into their mountain trips.
Pitch: This is for travellers who don’t come to the mountains to slow down, they come to do more. Sunrise hikes, midday brewery stops, sunset soaks, and group dinners that turn into late nights. Basecamp Resorts Canmore is built for that pace, with layouts that keep everyone together, kitchens that make it easy to refuel, and a location that puts the entire town within reach. It’s not just a place to stay, it’s where the day starts, resets, and does it all again.
3. The Ultimate Group Mountain Basecamp
Angle: How group travel is redefining the way people stay in the mountains.
Pitch: Basecamp Resorts Canmore is built for the kind of trips people actually want to take, big, shared, experience-driven getaways. With six-bedroom suites that can host up to 16 guests, full kitchens for group dinners, and rooftop hot tubs overlooking the Rockies, the property turns a mountain stay into a social experience. Just steps from downtown, it offers the rare combination of space, walkability, and design, making it a true basecamp for everything from weekend escapes to full-scale group trips.
