Description: Everwild Canmore offers a serene mountain escape with thoughtfully designed rooms, expansive alpine views, and a Nordic spa experience rooted in rest and renewal. Guests can unwind in hot and cold pools, saunas, steam rooms, and guided rituals, then retreat to cozy interiors with wood-burning fireplaces and pet-friendly accommodations. On-site dining at Rhythm & Howl provides a relaxed experience, complementing days spent soaking, resting, and reconnecting with nature.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Everwild Nordic Spas is:
Pantone: 447C
HEX: #38372d
Pantone: 419C
HEX: #141413
The secondary brand color for Everwild is:
Pantone: Warm Gray 1 C
HEX: #D7D2CB
Pantone: 9226 C
HEX: #E9E3D5
Pantone: 7527 C 10%
HEX: #F6F5F2
Each property type has it’s own dedicated (minimal) color palette.
The brand color for Everwild Nordic Spas is:
CEDAR HEX: #4C3B29
MOSS HEX: #51544A
CLOUD HEX: #F6F5F2
CLOUD HEX: #F6F5F2
BONE HEX: #E8E3D5
STONE HEX: #D5D4CC
SLATE HEX: #38372D
CHARCOAL HEX: #141413
05.
Tone of Voice
Everwild Canmore embodies a serene and restorative atmosphere, inviting guests to reconnect with nature and themselves in a calm, authentic environment. With a deep respect for traditional wellness practices and the natural world, the language feels grounded, holistic, and soothing, yet approachable. While maintaining an inviting, elegant, premium feel, the tone remains inclusive and relaxed, welcoming everyone to embark on their own unique wellness journey.
Using phrases like “harmony” and “nourish,” the messaging emphasizes balance between body, mind, and soul, creating a sanctuary where relaxation and rejuvenation come naturally.
06.
Story Angles
1. Heat. Cold. Rest. Repeat.
Angle: A ritual-led wellness experience designed to reset the body and mind. Pitch: This is where the rhythm takes over. Heat in the sauna, cold in the plunge, rest under open sky, again and again. No schedules, no pressure, just a guided return to balance. Days unfold slowly, moving between elements, until you feel lighter, clearer, and fully reset.
2. A Slower Kind of Mountain Experience
Angle: The mountains, experienced through stillness, not speed. Pitch: This is the Rockies at a different pace. Mornings begin with steam and silence, afternoons drift between pools and mountain air, and evenings settle into warmth and calm. With spa, stay, and dining all in one place, everything flows, so you can fully let go and stay in the moment.
3. Designed to Make You Feel Better
Angle: An integrated spa and hotel experience built around how you want to feel. Pitch: This is more than a place to stay, it’s how you reset. Move between hot and cold, rest and recharge, then retreat to quiet rooms designed for deep comfort. From guided rituals to fireside moments and dining at Rhythm & Howl, every detail works together, so you leave feeling better than when you arrived.