Our Company
Basecamp Properties
Everwild Properties
Food & Beverage Brands
Canmore, AB
Banff & Lake Louise, AB
Kananaskis, AB
Revelstoke, BC
Brand Guidelines
Address: 1002 Bow Valley Tr, Canmore, AB
# of Hotel Suites: 30
Description: Centrally located and surrounded by mountain views, the lodge-style accommodation offers comfortable guest rooms with modern amenities.
Property Website: https://basecampresorts.com/canmorelodge/
Social Handles:
Suite types:
Amenities:
There are three versions of the logo for Basecamp Lodge, Canmore.
The three main logo types are:
This logo can be used in situations where a centered layout is used.
There should always be ample space around the logo.
This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.
There should always be ample space around the logo.
This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.
There should always be ample space around the logo.
Each property type has it’s own dedicated (minimal) color palette.
The primary brand color for Basecamp Lodge is:
RGB: R024 G064 B069
CMYK: C100% M 57% Y59% K48%
HEX: #184045
The secondary brand color for Basecamp Lodge is:
RGB: R252 G232 B35
CMYK: C1% M3% Y100% K0%
HEX: #fce823
Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.
Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.
Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.
Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing
1. The Social Lodge: Where Mountain Stays Come Together
Angle: A return to communal, experience-driven travel.
Pitch: Basecamp Lodge Canmore brings back the spirit of the classic mountain lodge, where the stay is just as social as the destination. At the heart of it is the Great Room, a space designed for connection, from group gatherings to retreats and weddings. Paired with a dry sauna and easy access to downtown, it’s a place where guests don’t just come and go, they settle in, connect, and share the experience.
2. Small-Scale Stays, Big Mountain Access
Angle: Boutique size meets central convenience.
Pitch: With just 30 rooms, Basecamp Lodge offers an intimate alternative to larger mountain hotels. Guests can walk to downtown Canmore, unwind in the dry sauna, and explore the area by complimentary cruiser bike in warmer months.
3. Gather in the Great Room
Angle: A lodge designed for connection.
Pitch: The Lodge’s Great Room, seating up to 30 guests, creates space for retreats, small weddings, and group gatherings. Combined with sauna access and walkable downtown proximity, it’s a boutique property built for both adventure and connection.
