01.

Overview

Address: Bow Valley Pkwy, Lake Louise, AB 

# of Hotel Suites: 35

  • 19 Stand-Alone Cabins
  • 16 Lodge Suites

Description: Set among mountain peaks and a glacier-fed creek, Baker Creek offers log cabins and alpine-style suites in a natural setting. Accommodations are designed to provide a comfortable base for guests seeking a quieter mountain stay.

Property Website: https://basecampresorts.com/bakercreek/ 

Social Handles: 

Suite types:

  • Family Superior Two Bedroom Cabin
  • Superior One Bedroom + Loft Cabin
  • One Bedroom + Loft Cabin
  • Superior One Bedroom Suite
  • Jacuzzi Suite
  • Queen Cabin
  • Jacuzzi Suite with Sofa Bed
  • Superior Jacuzzi Suite

Amenities:

  • Fat Bikes
  • Outdoor Ice Rink (Skate Rentals)
  • Cross Country Ski Trails
  • Gym
  • Steam Room
  • Creekside Fire Pits
  • Lawn Games
  • Creekside Café
  • Food Packages
  • Snowshoe Rentals & Sauna

03.

Logos

03.1

Logos

There are three versions of the logo for Baker Creek by Basecamp.

The three main logo types are:

The Stacked Logo:

This logo can be used in situations where a centered layout is used.

There should always be ample space around the logo.

The Horizontal Logo:

This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.

There should always be ample space around the logo.

The Brand Icon:

This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document. 

There should always be ample space around the logo.

03.2

Typography

The Primary Basecamp brand font is Gotham.
Variations on this font (eg. Gotham Light, Italics, etc) may be used, if used appropriately and within the below hierarchy.

Header Font (Gotham Pro)

Body Copy font (Gotham Book) Posuere aliquam. Integer vestibulum mi leo, ac accumsan metus bibendum vitae. Proin quis neque volutpat, ultricies augue et, fringilla lectus. Nulla facilisi

03.

Photos

A gallery of our favourite property images. Do not stretch, distort or alter these images in any way

04.

Brand Colors

Each property type has it’s own dedicated (minimal) color palette.

The primary brand color for Baker Creek By Basecamp is:

RGB: R024 G064 B069

CMYK: C100% M 57% Y59% K48%

HEX: #184045

The secondary brand color for Baker Creek By Basecamp is:

RGB: R252 G232 B35

CMYK: C1% M3% Y100% K0%

HEX: #fce823

05.

Tone of Voice

Friendly, conversational, and easy to read, like talking to a friend. Keep it warm, inviting, and a bit playful.

Balance adventure + comfort: inspire exploration while highlighting cozy, relaxing stays.

Use direct, energetic language: speak to “you,” keep it engaging, and ask questions when it fits.

Use language like: explore, discover, escape, unwind, book now
Avoid: formal, stiff, or passive phrasing

06.

Story Angles

1. Where the Mountains Go Quiet

Angle: A different kind of traveller, those seeking stillness, not crowds.
Pitch: This is for travellers who want the mountains without the noise. No busy streets, no packed itineraries, just a cabin, a creek, and the kind of quiet you don’t find in town. Days are shaped by nature, not schedules, morning coffee by the water, slow walks through the forest, and evenings by the fire as the temperature drops. Baker Creek isn’t about doing more, it’s about finally slowing down.

2. The Winter Everyone Is Chasing

Angle: Seasonal experience, fully immersive winter escape.
Pitch: This is winter the way it’s meant to feel. Skating on an outdoor rink, cross-country skiing through quiet forest trails, snowshoeing straight from your cabin, then warming up in the sauna or by a creekside fire. No crowds, no lift lines, just a fully immersive, back-to-basics mountain experience that feels both nostalgic and completely reset-inducing.

3. Cabin Life, Elevated

Angle: Modern comfort meets classic mountain living.
Pitch: Baker Creek takes the idea of a mountain cabin and elevates it. Private log cabins and alpine suites offer space to disconnect, while thoughtful touches, creekside fire pits, a café for easy meals, and curated outdoor experiences, make it effortless to stay immersed. It’s the kind of place where one night turns into two, and the trip starts to feel less like a getaway and more like a reset.

We love to hear from you!