Baker Creek By Basecamp

Property Type :

Cabin & Glamping

Brand Guidelines

01. Brand Overview
& Voice

Brand Overview

Baker Creek by Basecamp is an intimate mountain resort offering luxury amenities, 19 private cabins, and 16 cozy suites, just a short distance from the famous Lake Louise, in the heart of Banff National Park. Nestled on a secluded lot along the Bow Valley Parkway, Baker Creek provides guests with a serene escape. Each cabin and suite features a jacuzzi and mini kitchenette, ensuring a comfortable and convenient stay. Additionally, our dog-friendly accommodations make it the perfect destination for pet owners looking to enjoy the stunningCanadian Rockies.

Amenities:

Indoor Sauna
Indoor Gym
Creekside fire pits (includes wood)
Mountain bikes (summer)
Fat Bikes (winter)
Wood-burning fireplaces (includes wood)
Skate/Snowshoe rental in winter
Outdoor ice rink (winter)
On-site gift shop and cafe
Pet-friendly accommodations
15 min drive to Lake Louise Ski Resort
Close to several other outdoor attractions

Tone of Voice

Warm & Inviting

The copy invites guests to embrace nature while staying in a cozy and welcoming environment. The language used conveys comfort, emphasizing natural beauty and the simplicity of outdoor life.

Example: “Bundle up, build a fire, and enjoy our private cabins.”

Escape & Adventure

There’s a strong focus on escaping the everyday and discovering the wilderness, appealing to those seeking both adventure and tranquility. The tone blends excitement about the outdoors with a serene retreat experience.

Example: “Escape the ordinary and discover unbridled wilderness.”

Celebratory & Special

There’s an undertone of making special moments memorable at Baker Creek, especially through the lens of quiet celebrations like Canada Day or fleeting seasonal moments.

Example: “Craving a Canada Day escape that’s equal parts wild and cozy?”

Nostalgic & Cozy

The descriptions often play into a sense of nostalgia and coziness, urging guests to imagine themselves in serene, rustic environments where they can unwind.

Example: “Just a stone’s throw from Baker Creek, Johnston Canyon awaits your next adventure.”

Key Words & Phrases for Baker Creek

Nature & Escape: wilderness, adventure, road trip, trails, peaks.
Comfort & Warmth: cozy, bundle up, build a fire, private cabins, rustic charm.
Celebration & Seasonality: Canada Day escape, fleeting moments, seasonal adventures.

02. Color

Each property type has it’s own dedicated (minimal) color palette.

The primary brand color for Baker Creek By Basecamp is:

RGB: R024 G064 B069

CMYK: C100% M 57% Y59% K48%

HEX: #184045

The secondary brand color for Baker Creek By Basecamp is:

RGB: R252 G232 B35

CMYK: C1% M3% Y100% K0%

HEX: #fce823

03. Logos
& Typography

03.1 Logos

There are three versions of the logo for Baker Creek by Basecamp.

The three main logo types are:

The Stacked Logo:

This logo can be used in situations where a centered layout is used.

There should always be ample space around the logo.

The Horizontal Logo:

This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.

There should always be ample space around the logo.

The Brand Icon:

This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document.

There should always be ample space around the logo.

03.2 Typography

The Primary Basecamp brand font is Gotham.
Variations on this font (eg. Gotham Light, Italics, etc) may be used, if used appropriately and within the below hierarchy.

Header Font (Gotham Pro)

Body Copy font (Gotham Book) Posuere aliquam. Integer vestibulum mi leo, ac accumsan metus bibendum vitae. Proin quis neque volutpat, ultricies augue et, fringilla lectus. Nulla facilisi