01.

Overview

03.

Logos

03.1

Logos

There are three versions of the logo for Basecamp Resorts, Fernie.

The three main logo types are

The Stacked Logo:

This logo can be used in situations where a centered layout is used.

There should always be ample space around the logo.

The Horizontal Logo:

This logo can be used in situations where there is less space available, or where a left-aligned format is being utilized.

There should always be ample space around the logo.

The Brand Icon:

This version of the logo should be used as more of a reminder of our brand – where our logo or brand name has already been utilized or mentioned multiple times within the document. 

There should always be ample space around the logo.

03.2

Typography

The Primary Basecamp brand font is Gotham.
Variations on this font (eg. Gotham Light, Italics, etc) may be used, if used appropriately and within the below hierarchy.

Header Font (Gotham Pro)

Body Copy font (Gotham Book) Posuere aliquam. Integer vestibulum mi leo, ac accumsan metus bibendum vitae. Proin quis neque volutpat, ultricies augue et, fringilla lectus. Nulla facilisi

03.

Photos

A gallery of our favourite property images. Do not stretch, distort or alter these images in any way

04.

Brand Colors

Each property type has it’s own dedicated (minimal) color palette.

The primary brand color for Basecamp Resorts is:

RGB: R024 G064 B069

CMYK: C100% M 57% Y59% K48%

HEX: #184045

The secondary brand color for Basecamp Resorts is:

RGB: R252 G232 B35

CMYK: C1% M3% Y100% K0%

HEX: #fce823

05.

Tone of Voice

06.

Story Angles

We love to hear from you!